Massachusetts health care officials last week revealed that the Obama administration has approached the NBA about partnering to market the Affordable Care Act (ACA) and its insurance coverage expansion.
At a meeting of Massachusetts' health insurance exchange committee, officials said that a potential White House-NBA partnership was being discussed.
The sports league has not confirmed the discussions, and federal health officials declined to comment on talks with the NBA. "We are speaking with a wide range of potential partners and organizations about our efforts to inform Americans of the opportunity to enroll in quality, affordable coverage in the health insurance marketplaces," a CMS spokesperson said.
The Pioneer Institute's Josh Archambeault notes that the target group for an NBA campaign would be young, single males. "[T]he demographics of the NBA certainly match that," Archambeault says, adding, "And probably most important, their season also coincides with open enrollment for the Affordable Care Act."
It is unclear whether a partnership would include basketball's biggest stars. Moreover, Politico notes that an agreement is not certain because the league may consider the health law too partisan and controversial.